A portion of the proceeds from US sales will go to the National Independent Venue Association, and a portion of proceeds from global sales will go directly back to artists via Jägermeister’s Meister Fund.
“It’s exciting to have a partner who wants to do fun shit,” Posty told Billboard of the collaboration. “We made great commercial that felt like a movie, we’re getting funds to creatives and independent venues and really just doing what we can to keep everyone working.”
He added: “This program is an opportunity to give back to the industry that was there for me from the beginning.”
Chris Peddy, chief marketing officer of Mast-Jägermeister US, said: “We are excited to collaborate with Post Malone to uplift the nightlife communities near to his heart, and to launch a product that directly benefits those communities.”
“Every purchase of the #SaveTheNight Limited Edition bottle is an active investment in nightlife and brings independent venues one step closer to switching the lights on again.”
The rapper took to social media last month to share that he will headline the third annual event on Halloween weekend, Oct 30 and 31.