The ‘Jesus Walks’ rapper spoke of the planned change during a radio interview in 2018, explaining: “I believe ‘ye’ is the most commonly used word in the Bible, and in the Bible it means you. So I’m you, I’m us, it’s us.”
West went on to say that his name “went from Kanye, which means the only one, to just Ye – just being a reflection of our good, our bad, our confused, everything.”
Back in 2019, West considered changing his name to ‘Christian Genius Billionaire Kanye West’, but didn’t follow through with the idea.
Kanye West. CREDIT: Kevork Djansezian/Getty Images
West’s name change follows the arrival of his long-teased album, ‘DONDA’. In a three-star review, NME‘s Rhian Daly said of the album: “The rapper’s 10th album follows an odyssey of delays and bizarre not-quite-release parties, the result merely punctuated with moments of brilliance.”
Earlier this month, the rapper’s manager Bu Thiam confirmed the album would be released following the third listening event in Chicago on Thursday (August 26). The event will also be live-streamed on Apple Music.
Released in 2007 from West’s third album ‘Graduation’, the track has reached the milestone 14 years later.
jeen-yus was directed by Coodie Simmons and Chike Ozah and will capture two decades of the rapper’s life and career. It promises to showcase “both his formative days trying to break through and his life today as a global brand and artist”.