Charlotte Rutherford | a-z-l-y-r-i-c-s.musicmir.net

“The nature of this album is gonna be very indicative of the times just because I’m only gonna be able to use the tools I have at my fingertips to create all music, all artwork, all videos… everything – in that sense, it’ll be very DIY,” she said in April, announcing the project to 1000 fans on a Zoom call.

Speaking in a recent interview, the musician said she would be “really struggling” in lockdown if she didn’t have a project to focus on.

The first single from the record, ‘claws’, was released last week, complete with a video co-directed with Charlotte Rutherford that utilises a green screen to create new worlds from her basement.

A few days later, she shared the original unedited footage of her in front of the green screen, inviting fans to come up with their own edits.

“claws green screen edit available now for u to download and play with,” she tweeted, along with a WeTransfer link. “can’t wait to see me dancing in front of a load of rush bottles. go crazy angels.”

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Directed by the star and Charlotte Rutherford, the video sees XCX utilise a green screen to create new worlds from her basement. At various points, she is seen in front of a rainbow over a waterfall or a crowd of people crossing a busy street, performing as a severed head or accompanied by a metallic snake.

The video ends with shots of XCX scootering down the street in LA before returning to the green screen to make out with Kwong. The closing scene was, according to XCX, “inspired by Camila [Cabello] and Shawn [Mendes]”. Watch the video above now.

🦞 CLAWS VID OUT NOW 🦞 SHOT ON GREEN SCREEN AT HOME IN MY BASEMENT BY MY BF @HUCKKWONG 🦞 EDITED & DIRECTED FROM AFAR BY @CHARLIE__CHOPS 🦞 MAKE OUT SESSION ENDING INSPIRED BY CAMILA & SHAWN 🙌💓🦞 WATCH NOW https://t.co/wfuxamRzfR pic.twitter.com/jDbS4cc1aj

— Charli (@charli_xcx) May 1, 2020

‘how I’m feeling now’ is due to be released on May 15. Speaking in a recent interview, the musician said she would be “really struggling” in lockdown if she didn’t have a project to focus on.

“I’d be really, really struggling,” she said. “Binge-watching TV and being actually quite sad.”

XCX had previously announced she would make a new album from scratch on a Zoom call with fans. “The nature of this album is gonna be very indicative of the times just because I’m only gonna be able to use the tools I have at my fingertips to create all music, all artwork, all videos… everything – in that sense, it’ll be very DIY,” she told them.

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Pop

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